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The Riff: Guides, how-tos, and strategy breakdowns on sales, RevOps, and the tools B2B teams use

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How-to GuideHubSpotOnboarding

What Does a Good HubSpot CRM Implementation Actually Look Like?

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AIGTM StrategyClayData EnrichmentAgentic ProspectingClaudeGTM Engineer

What Is a GTM Engineer?

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How to Build a Partner Pipeline in HubSpot | Sales Tempo

Illustration of a data pipeline where clean, organized data flows smoothly while corrupted, fragmented data breaks apart before reaching its destination, representing the impact of bad lead data on outbound campaigns.

CRMData EnrichmentData Hygiene

Bad Data Kills Good Campaigns: How We Qualify Lead Sources Before We Build

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The CRM Structure Question Every Marketing-Led Org Gets Wrong

Illustration of data enrichment flowing into personalized outbound contact nodes.

AIGTM StrategyClaude

How Sales Tempo Uses Claude to Build ICPs, Run Competitive Positioning, and Personalize at Scale

SalesloftRenewals + CS

The Account Manager's Playbook: when you should reach out to prevent churn

Sequences & CadencesSalesloft

The 6 Dream Scenarios Every AE Should Have Running in Salesloft

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